CALM CATS
CAT ICON
We worked together to create a unique logo that retained the character of the previous logo. Upon investigation we discovered that the previous logo as actually an emoji from a well known company so we needed to ensure that the logo was uniquely created.
BRAND COLOUR
#39a3a0
teal
ACTIVITY CARD PACK
MOCK UP
ACTIVITY CARD PACK
CARD MOCK UP
BRAND FONT
binario soft
FONT REPRESENTATION
friendly | nurturing | bold
SECONDARY COLOURS
#e29222
bright orange
#f7d331
bright yellow
ACCENT COLOUR
#e94961
red
CALM CATS | IDENTITY
& ACTIVITY CARDS
CLIENT: Hannah | Calm Cats
Updating her previous identity was essential as the potential for business growth is large and the previous logo had copyright issues. We didn't want to change it too drastically, however, as Hannah already had a following and didn't want to be too confusing. We kept the font and the image of the ginger cat but refined it so that she had a bespoke logo unique to her business. We then worked at creating a set of illustration and cards for her activity card pack to form part of her service.
Original logo - dark teal was softened in the updated logo to be happier and friendlier
1st draft sketch
2nd draft sketch,
friendlier and side on pose
Vector version, these
colours were softened later and the nose resembles a heart