CALM CATS

CAT ICON

We worked together to create a unique logo that retained the character of the previous logo. Upon investigation we discovered that the previous logo as actually an emoji from a well known company so we needed to ensure that the logo was uniquely created.

BRAND COLOUR

#39a3a0

teal

ACTIVITY CARD PACK
MOCK UP

ACTIVITY CARD PACK
CARD MOCK UP

BRAND FONT

binario soft

FONT REPRESENTATION

friendly  |  nurturing  | bold

SECONDARY COLOURS

#e29222

bright orange

#f7d331

bright yellow

ACCENT COLOUR

#e94961

red

CALM CATS  | IDENTITY
& ACTIVITY CARDS

 

CLIENT: Hannah |  Calm Cats

 

Updating her previous identity was essential as the potential for business growth is large and the previous logo had copyright issues. We didn't want to change it too drastically, however, as Hannah already had a following and didn't want to be too confusing. We kept the font and the image of the ginger cat but refined it so that she had a bespoke logo unique to her business. We then worked at creating a set of illustration and cards for her activity card pack to form part of her service.

Original logo - dark teal was softened in the updated logo to be happier and friendlier

1st draft sketch

2nd draft sketch,
friendlier and side on pose

Vector version, these 
colours were softened later and the nose resembles a heart

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