CIBJO, or The World Jewellery Confederation represents the interests of all who earn their livelihoods from the Jewellery Industry, in one aspect or another. From those mining the gems – right down the line to the jeweller who has their own store. They're an organisation who have humanity and environment at the core of what they do and they work hard to protect this. We needed to come up with a tight brand identity to accurately represent their core values and quality of their service.
CIBJO
LOGO
Primary logo
Secondary logo – stacked
Icon
Facebook Banner image, resized for LinkedIn individual and LinkedIn company pages
COLOUR PALETTE
Aloe
Terracotta
Honey
Bluebell
The colours were selected and named to represents earthly objects in celebration of the world-impact work that CIBJO are part of. The colours can also be used to categorise the sub-brands of CIBJO.
Facebook profile image
BRAND GUIDELINES
Sample pages of the Brand Guidelines created for CIBJO.
SPECIFIC PROJECT DELIVERABLES:
As well as rebranding CIBJO, we also consulted them on how their brand would translate across all customer-facing literature and assets. We met regularly to deliver a detailed brand service consisting of the following deliverables:
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A robust set of Brand Guidelines
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brand values & voice
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logo clear space & sizing instructions
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logo variations
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logo usage
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observations & recommendations for sub-brand treatment
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recommended brand font
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colour palette
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recommended photography style
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list of brand assets
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Brand Style Guide for literature layout & design
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Social media profile images and banner images
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High res stock image that also encompassed the brand look-and-feel to launch the updated brand on social media
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Logo files provided:
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Primary logo – long
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Secondary logo – stacked
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Icon
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All logo files were provided in a variety of file formats, for print and digital reproduction
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DELIVERABLES:
Brand Guidelines
Logo files
Brand Style for literature – mock up artwork
Social Media banner image
