4 - How does tone-of-voice effect perception? It may feel like your logo is the representation of your business but a logo is only one part of your entire brand. When every part of your brand is planned out properly, it forms a strong, cohesive brand and gives the impression of a confident business that knows itself inside and out and that confidence engenders trust from your customers. How would you feel if you received an email or letter from your bank and the message was f