Do you have a website for your business? Have you considered how it can work for you, bring you a return on your investment and earn your business money? If ...

It may be tempting to get a logo designed for your small business by hiring a designer on Fiverr (or other similar platforms), it's cheap! But anything that'...

Running a small business today is actually easier with using social media platforms to engage and maintain relationships with our customers. I want to share w...

Creating a mood board is so useful for visualising a specific goal or breaking down, visually your business or home aspirations and it's really easy! For thi...

From a customers point of view we want to know that the brand we’re invested in is going to remain in business, we need to trust in the service or product we...

When thinking about your own brand, it's often helpful to see how the established brands do it so you can replicate good practice. One of my favourite brands...

10] Self Promotion As small business owners, we need to juggle a lot of elements and everything we do is to let potential customers know who we are and what w...

9] Market Position If you imagine that your product/service is for sale in a store, on a shelf, which products would you be next to the luxury items, or the ...

8] What's in a name? Perhaps you're thinking this should be point number 1? A name is important but it's not what it is but more how it's used. The key to cr...

7] Being a small business owner – how do you get new clients? You may be small but you're MIGHTY! It's a common misconception that branding is only effective...

Do you really need a website or is it just an expensive trend?

5 - What is so important about consistency? Branding is about making an emotional connection with your customers and communicating a certain expectation of h...

4 - How does tone-of-voice effect perception? It may feel like your logo is the representation of your business but a logo is only one part of your entire br...

3 ] what impression does the font used in your logo impress upon to potential clients? Similarly to colour, fonts give an impression and when used together...

The first in a series of the benefits of branding your business so you can grow your business and attract the intended customers.

2 ] what colour selection will be used to emphasise your brand and help to attract your ideal client? Colour psychology works in tandem with your selected ...