As you can see, the original logo was made up of an old-fashioned style of the tools of the trade, a quill pen in order to sign paperwork, this isn't accurate for today's service offering and the way technology has made some aspects of the business more streamlined and friendly. This is an approachable brand that wasn't being clearly articulated in their branding. So we started with defining a brand personality and accentuating those through the use of colour and font selection.