CASE STUDY
Client: Heritage Wills, Norwich Head Office
​
Challenge: Heritage Wills wanted to evolve their branding and strategy to match a more modern, nurturing service with the client at the heart of the Company.
​
Transformation / The Result: We simplified the logo and colours and set Core Values for the internal employees to understand the changes so they could be in alignment. It better represents the level of professionalism the service provides as well as a friendly, welcoming customer service the company puts at the heart of their offering.
​
The 'launch' was done in a few short stages, beginning with the internal employees to ensure the roll-out could be treated consistently from within. Heritage Wills understand that people are important, from employees to clients so that was the priority around all design work.
​
A large, secondary colour palette was introduced to create a classification system for the various services that could be identified at a glance/
Original, previous logo, referencing an old-fashioned quill pen that no longer represented the brand accurately.
Services defined by the secondary brand colour palette:
Will Writing
Probate
Corporate Benefits
Property Protection
Lasting Power of Attorney
Tenants in Common
Trusts
Funeral Plans
Client Care Package
