HERITAGE WILLS
Heritage wills have been in business for a few years but wanted to more accurately represent their core values and people-focussed services. We worked together to only refresh their branding rather than completely redesign it so that their current clients wouldn't be confused by a drastic change.
ORIGINAL LOGO


As you can see, the original logo was made up of an old-fashioned style of the tools of the trade, a quill pen in order to sign paperwork, this isn't accurate for today's service offering and the way technology has made some aspects of the business more streamlined and friendly. This is an approachable brand that wasn't being clearly articulated in their branding. So we started with defining a brand personality and accentuating those through the use of colour and font selection.
ICON
LOGO
COLOUR PALETTE
Dark Navy
Dark Blue
Olive Green
Pale Olive Green
Sophisticated colour palette that represents the integrity of the brand while still remaining approachable.
Will Writing

Probate

Corporate Benefits

Property Protection

Lasting Power of Attorney

COLOUR PALETTE – CATEGORIES
Tenants in Common
Trusts


Funeral Plans
Client Care Package


LITERATURE & ADVERTS






