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HERITAGE WILLS

Heritage wills have been in business for a few years but wanted to more accurately represent their core values and people-focussed services. We worked together to only refresh their branding rather than completely redesign it so that their current clients wouldn't be confused by a drastic change. 

ORIGINAL LOGO

As you can see, the original logo was made up of an old-fashioned style of the tools of the trade, a quill pen in order to sign paperwork, this isn't accurate for today's service offering and the way technology has made some aspects of the business more streamlined and friendly. This is an approachable brand that wasn't being clearly articulated in their branding. So we started with defining a brand personality and accentuating those through the use of colour and font selection.

ICON

Heritage Wills ICON web.jpg

LOGO

COLOUR PALETTE

Dark Navy

Dark Blue

Olive Green

Pale Olive Green

Sophisticated colour palette that represents the integrity of the brand while still remaining approachable.

Will Writing

Icon representing Will Writing

Probate

Probate Icon

Corporate Benefits

Corporate Benefits Icon

Property Protection

PPT Icon

Lasting Power of Attorney

LPA Icon

COLOUR PALETTE – CATEGORIES

Tenants in Common

Trusts

Tenants in Common Icon
Trusts Icon

Funeral Plans

Client Care Package

Funeral Plans Icon
Client Care Package Icon

LITERATURE & ADVERTS

Heritage Wills A5 Flyer for Baby Fair
Wedding Fair A5 Flyer
Heritage Wills Social Media Post image
Heritage Wills Will Writing A5 Booklet
Heritage Wills Corporate Benefits Package A5 Booklet
Heritage Wills Being an Executor A5 Booklet
Heritage Wills Family Asset Protection Trust A5 Booklet
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