THE WHITEHORSE INN – SUFFOLK
We tidied up the logo, simplified it and decided on two brand colours and typefaces that would form part of the identity. As part of the brand refresh exercise, we also updated their website to form a whole cohesive, fresh and modern brand that matched the quality of food, service and accommodation.
ORIGINAL LOGO
UPDATED LOGO
Primary logo
Secondary logo (mainly for dark backgrounds)
The original logo was very intricate in nature and didn't lend itself for accurate reproduction or as a suitable identity on social media. We didn't change the typeface too much from the original, just tightened it up, evolved the colour to be more sophisticated and added the work Suffolk to be consisted with the web address and help them to be more memorable from their competitors.
TABLE TALKERS & OTHER PRINTED MATERIAL
2020 New Years Table Talker – Front
Front
Reverse
DL card to appear in a stand on tables advertising the annual New Years Eve party. For this particular design we used the Beatles, Yellow Submarine as a touch of inspiration, visually indicating the music, dancing and eating experience customers can expect at the evening.
The design was then carried through on the event tickets for brand continuity.
Ticket front
Ticket reverse
Front
Reverse
2024 New Years Table Talker – Front
Promotion Table Talker
Front
Reverse
The priority is to slowly but surely update all printed items with the refreshed branding so that all customer-facing communication is consistently branded, accurately representing the quality and price-point of the business for a great customer experience.
Pre-Christmas Table Talker
Business Card – Front
Business Card – Reverse
Sunday Roast Menu
CHRISTMAS & FESTIVE MENU
2023 Christmas & Festive Menus
Colours and graphics chosen were inspired by a Nordic Folksy Christmas to express a feeling of family, magic and tradition.
Click the cover below to view the full menu.
Chosen colour palette chosen for this particular design