top of page
Black Chips

SERVICES  >  BRANDING

Brand strategy to create a robust, meaningful brand

Branding is the culmination of a variety of elements. To create a successful brand your business needs to have clarity on your market audience, level of quality offered, your core values and then the mark (logo), colours and fonts chosen to accentuate these criteria. We help you to clarify these and implement them consistently throughout all visual touch-points.

BRAND STRATEGY

  • Brand refresh / evolution

  • Full brand identity 

  • Brand growth strategy

  • Defining your brand personality / core values

  • Assigning brand colours and fonts to further represent your brand in order to attract your ideal client

We work at creating a complete, well-rounded brand that permeates through every part of your business. You'll receive the knowledge on how to do this throughout the branding process.

Want to know more? Contact us:   EMAIL   |   CALL

Brand Refresh
Brand Identity
Full Brand Identity
Brand Personality
Core Values
Brand Archetype
New Logo Design
Refreshed Logo
Colour Palette
Font Selection
Brand Font & Licenses
Mini Guidelines
Basic Guidelines
Comprehensive Guidelines
Shiny.png

  Prices start at £1,495 *

* based on a brand identity package, price available upon request, dependent on requirements

Want to know more? Contact us:   EMAIL   |   CALL

Shiny.png

BRAND REFRESH

BRAND IDENTITY

You'll need a Brand Identity if you have a new business or an existing business but want to start the brand exercise from scratch. We explore and define the brand personality / core values and discuss your business ideals and growth plans in order to support you with a robust brand strategy that gives you the confidence to deliver a professional service.

What you get:

  • Brand Personality / Core Values Definition

  • Brand Direction exercise to establish a meaningful colour palette that aligns with a set of values

  • Brand Archetype defined

  • Logo design in a variety of file formats, including for print and digital

  • Recommended font selection to support the brand direction, service / product quality and values

  • A set of Brand Guidelines:

    • Brand Personality Definition results​

    • Brand Archetype definition

    • Colour Palette – associations and codes, including hex codes for accurate reproduction and brand consistency

    • Font selection recommendation / chosen fonts reference page

A Brand Refresh is the perfect choice if you currently have a logo / brand but aren't happy with it, or it's not performing as you want. We explore the reason behind your brand refresh / evolution and discuss the best way to move forward and 'launch' the solution. We'll dig deep into getting to know your business and cherry-pick the best traits to bring front-and-centre to connect with your existing and ideal target clients.

What you get:​

  • Brand Personality Definition 

  • Logo design in a variety of file formats, including for print and digital

  • Brand colour palette

  • A review your current font selection and update it, if beneficial

  • Basic set of Brand Guidelines:

    • Brand Personality Definition results​

    • Colour Palette – associations and codes, including hex codes for accurate reproduction and brand consistency

    • Font selection – recommended / chosen fonts reference page

Price starts from £1,495

Price starts from £1,995

FULL BRAND IDENTITY

For medium – large businesses, this is your most in-depth branding service and includes more detailed exercises and regular stakeholder meetings to ensure a high quality brand rollout.

Brand consulting retainer service can be priced to spread the costs and include a company-wide brand rollout, including liaising with your web team for website brand integration, strategy meetings and training sessions for a robust and detailed brand treatment across all communication touch-points.

Retainer services can be arranged for the following:

  • Brand rollout & marketing strategy

  • Stakeholder meetings / training

  • Internal design & marketing team meetings / training to ensure employee loyalty

  • Template creation

  • Internal brand asset library creation, management & training on internal systems

  • Website design strategy working with your internal teams and systems

  • Seasonal retainers for operational check-ins 

  • Bespoke services, depending on requirements, based on brand strategy and roll-out to ensure consistency is being maintained and new templates required are created

What you get:

  • Brand Personality / Core Values Definition 

  • Brand Direction exercise to establish a meaningful colour palette that aligns with a set of values and strategy

  • Brand Fonts (including guidance around licenses and copyright)

  • Brand Image library
    (dependant on requirements – including guidance around licenses and copyright)

  • Logo design in a variety of file formats, including for print and digital and in a  variety of lock-ups where needed

  • Full / detailed set of Brand Guidelines:

    • Brand Personality Definition / Core Values results​ and explanation. Internal communication for internal staff / stakeholder support

    • Mission and Vision Statement (internal and client-facing)

    • Brand Archetype definition

    • Colour Palette – associations and colour codes, including hex codes. Potentially additional Pantone colours for accurate colour matching / reproduction

Price starts from £3,995

bottom of page