#branding

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Mystery Hare

Jan 19, 2021
4 min

5 Top Tips on Managing Your Workflow

If you would like to know more, in-depth ways to manage your workflow please refer to the CreativeLive class by Lisa Congdon - 'Workflow, Time Management and Productivity for Creatives' – here – it's currently on sale so get it quick! As Small Business Owners, we have the unusual struggle of having to motivate ourselves on a daily basis, always striving for growth. Here are 5 top tips to help you get started: Start your day by creating your daily task list Pull all incomplet

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Mystery Hare

Jan 14, 2021
2 min

Events and planning for the year ahead

Wow! Does it feel great having content, or at least topics, to blog, post and video about for the year ahead. It's great not having to wrack my head about what to blog about. Upcoming events on my Facebook Group page are as follows: January 2021 20th January: 10am – 10 minute Topic Planning your work week and daily schedule 27th January: 10am – 10 minute Topic Dissecting a brand – TBC February 2021 3rd February: 10am – 10 minute Topic Marketing your business on social media p

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Mystery Hare

Jul 23, 2020
5 min

When is it a good time to rebrand your business? Getting ready for a Brand Audit …

As a small business owner, you need to regularly measure your business success – part of that is reviewing that your brand is on track to represent your business to potential clients accurately. Your brand is a tool to represent your business based on a set of criteria that are important to you. I believe it creates a longterm customer relationship based on trust when you base it on a set of core values or giving your brand a personality to better represent the human side of

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Rebranding – when, why and how should you do it?

Mystery Hare

Jul 16, 2020
4 min

Rebranding – when, why and how should you do it?

This blog is aimed at Small Business Owners but in reality this topic applies to any sized business. It forms part of reviewing the growth of your business and checking that your brand is portrayed accurately, giving your customers the right perception. Rebranding vs Brand Evolution/Refresh Rebranding is the most extreme solution of the two and their are some negatives and positives to both solutions, it depends on your needs Rebranding often means reviewing your business and

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Working for yourself – don't wait for clients to find you, how to go out and find them

Mystery Hare

Jul 13, 2020
2 min

Working for yourself – don't wait for clients to find you, how to go out and find them

A few ideas on how to find your clients and approach them. 1. Only work with clients who NEED your help Seek out clients who would definitely benefit from working with you, you're cultivating a longterm relationship, you're not aggressively seeking sales. Clients won't respond to an aggressive, pushy approach. i). Introduce yourself ii). Explain how you can help them iii). Describe why you want to work with them An example would be, Hi xxx, I'm Caroline and I run my own busin

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Mystery Hare

Jun 26, 2020
4 min

Accessible and inclusive website design

It's not a gimmick or a trend, it's just really good design! Let's start with what it is: What is accessible design? Accessible design basically means creating usable, functional and easy-to-use sites that meet the needs of as many individuals as possible. Accessible design is more about creating tags and alt-text to describe images on a web page for visually-impaired users to still experience the content to the fullest capacity. By tagging your images (saving a description f

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Mystery Hare

Jun 12, 2020
4 min

Website Review

Do you have a website for your business? Have you considered how it can work for you and earn your business money? vanessamakeup.co.uk landing page Semi-Permanent Makeup by Vanessa – my impression of her brand personality from looking at her website, Facebook business page and looking at the local competitors is that the semi-permanent makeup service that Vanessa offers is more about enhancing the natural beauty of her clients rather than the glamour work that is an option in

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Mystery Hare

May 28, 2020
5 min

Website must-have's

Do you have a website for your business? Have you considered how it can work for you, bring you a return on your investment and earn your business money? If you have a website for your business, there are a few things to consider. Your website is a big investment, financially and potentially your time but it shows your customers that you're serious about your business and assures them that your business is legitimate. As it's an investment, for your business, it needs to work

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Differences between the 3 main social media platforms

Mystery Hare

May 13, 2020
3 min

Differences between the 3 main social media platforms

Running a small business today is actually easier with using social media platforms to engage and maintain relationships with our customers. I want to share with you the differences between the most popular social media platforms out there so you can identify how to relate with your customers: Facebook – The largest social media platform allowing members to communicate with each other while being adaptable, flexible and reacts quickly to change. On this platform it's more app

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How to create a mood board using free online resources

Mystery Hare

Apr 29, 2020
2 min

How to create a mood board using free online resources

Creating a mood board is so useful for visualising a specific goal or breaking down, visually your business or home aspirations and it's really easy! For this mood board I adapted one of the Canva.com mood board templates. I searched for Art Deco Miami on Google search. I also remember a designer from Folkestone, Kitty McCall and took some images from her website as it enhanced the theme I was going for. I then took a selection of colours from the images to create a colour pa

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10] Top 10 Branding Benefits for Your Business

Mystery Hare

Feb 22, 2020
2 min

10] Top 10 Branding Benefits for Your Business

10] Self Promotion As small business owners, we need to juggle a lot of elements and everything we do is to let potential customers know who we are and what we do. This activity takes a lot of self promotion - holding events, posting online and engaging with customers face-to-face at networking events and directly through email campaigns. It can sometimes be very difficult to come up with promotion ideas but there are loads of tools out there to help prompt you. In order to b

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9] Top 10 Branding Benefits for Your Business

Mystery Hare

Jan 21, 2020
3 min

9] Top 10 Branding Benefits for Your Business

9] Market Position If you imagine that your product/service is for sale in a store, on a shelf, which products would you be next to the luxury items, or the cheap and practical items. A good way to look at it would be to create an inspiration board of the products that you're attracted to and see if you can emulate them in their perceived quality. I, for example, am drawn to Benefit makeup - they have a quirky sense of humour that really appeal to me, they also have a strong

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8] Top 10 Branding Benefits for Your Business

Mystery Hare

Jan 12, 2020
3 min

8] Top 10 Branding Benefits for Your Business

8] What's in a name? Perhaps you're thinking this should be point number 1? A name is important but it's not what it is but more how it's used. The key to creating a memorable brand is consistency, we've already discussed the importance of consistency back in blog number 5 – and same applies with your business name. No matter what you choose: your name, a name that sums up what you do or something abstract – the name needs to feature consistently across all customer-facing pl

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7] Top 10 Branding Benefits for Your Business

Mystery Hare

Nov 18, 2019
3 min

7] Top 10 Branding Benefits for Your Business

7] Being a small business owner – how do you get new clients? You may be small but you're MIGHTY! It's a common misconception that branding is only effective and important for the large businesses. It might be that we, as consumers, notice it more in brands like Coka Cola and the other big brands but we have something the big, established brands don't have - flexibility! There's a real freedom in being able to grow and pivot our business and our own personal growth and reflec

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6] Top 10 Branding Benefits for Your Business

Mystery Hare

Nov 7, 2019
3 min

6] Top 10 Branding Benefits for Your Business

Do you really need a website or is it just an expensive trend?

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5] Top 10 Branding Benefits for Your Business

Mystery Hare

Jul 12, 2019
2 min

5] Top 10 Branding Benefits for Your Business

5 - What is so important about consistency? Branding is about making an emotional connection with your customers and communicating a certain expectation of how you work and deliver your product/service. When we are face-to-face with our potential clients we need to be consistent in our messaging about what we do and how we do it to engender trust, the same applies to our visual communication and is so easy to achieve! This message needs to be consistent from everything you sa

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4] Top 10 Branding Benefits for Your Business

Mystery Hare

Jun 7, 2019
1 min

4] Top 10 Branding Benefits for Your Business

4 - How does tone-of-voice effect perception? It may feel like your logo is the representation of your business but a logo is only one part of your entire brand. When every part of your brand is planned out properly, it forms a strong, cohesive brand and gives the impression of a confident business that knows itself inside and out and that confidence engenders trust from your customers. How would you feel if you received an email or letter from your bank and the message was f

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3] Top 10 Branding Benefits for Your Business

Mystery Hare

May 21, 2019
1 min

3] Top 10 Branding Benefits for Your Business

3 ] what impression does the font used in your logo impress upon to potential clients? Similarly to colour, fonts give an impression and when used together with your brand colour palette can either emphasise and strengthen the impression you make or be confusing if the two things don't align. Like colour, font has a historical background that also is based on technical advancement in the world of the printing press and technological advancement in computing. Once example i

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1] Top 10 Branding Benefits for Your Business

Mystery Hare

May 18, 2019
1 min

1] Top 10 Branding Benefits for Your Business

The first in a series of the benefits of branding your business so you can grow your business and attract the intended customers.

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2] Top 10 Branding Benefits for Your Business

Mystery Hare

May 18, 2019
1 min

2] Top 10 Branding Benefits for Your Business

2 ] what colour selection will be used to emphasise your brand and help to attract your ideal client? Colour psychology works in tandem with your selected font in order to give potential customers a first impression of your business and what'll it be like to work together. The two things should work in harmony to strengthen that impression. We have been trained, as consumers, to recognise the clues as whether a brand is trustworthy, expensive, luxurious, friendly… It also s

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